Build a custom branded packaging experience for your customers. Things to include…

What Goes into Custom Branded Packaging Experience?

There can be many elements of a well-designed branded packaging and unboxing experience. You don’t have to include every single one, however, looking at each element can help you decide which ones deliver the best experience and deliver the most value for your customers. Strategically choosing just a few of these items below can go a long way in creating a better and more memorable experience for your customers.

Let’s take a look at some elements you may want to consider:

Box

The biggest element to consider is the main shipping box. Traditionally, white and brown corrugated packaging options ruled the world as they are cheap, sturdy and get the job done. The shipping box represent the biggest opportunity to begin creating that wow experience, but can also come at a high price.

Tissue Paper

Wrapping your products in tissue paper adds an extra level of mystery and excitement for the unboxing experience. Some options to consider here are using custom printed tissue paper or coloured tissue paper.

Filler (Shredded tissue)

Traditional filler types included styrofoam packing peanuts, foam inserts, air pillows or bubble wrap. Although popping bubble wrap is considered a long cherished pastime of every single person on the planet, it’s not visually appealing and doesn’t do much for your brand. Other forms of packing filler to consider include crinkle paper (coloured), or excelsior.

Sticker (Labels)

– Sticker can be used in several ways. If you use tissue paper, a branded sticker can be used to seal the tissue paper together or it can also be used instead of custom (expensive) printing on your box as an option to brand it. Stickers are versatile and fairly inexpensive.
Promotional Material/Business Card – A business card doesn’t have to be a business card in the traditional sense of displaying your company information. Business cards represent a very inexpensive way of adding small branded promo pieces to your package. For example, you can add a card that gives the recipient a discount on their next order or, consider adding an additional one that they can give to their friend for some extra word of mouth marketing. Maybe you want to consider using the space for a note or instructions. The possibilities are endless and inexpensive.

Receipt

– It’s pretty standard to include a receipt in your package, but there’s a lot of room for improvement on how the receipt is presented to the customer in their package. Consider a high end restaurant and how the bill is presented to you there. At some of the best restaurants the receipt is delivered at the right time, usually presented to the diner in an elegant way or inside a closed folder. Consider how and where to present the receipt to your customers.

Custom Note

– It may be difficult to scale, however, as a startup, a lot can be said for including a handwritten note to customers. It provides that personal touch that makes people aware that there are real people behind the brand.

Tape

– Clear packaging tape right? These days you have some options of different coloured tape that can complement your custom packing and brand colours.

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Categories: Gift Packaging